illumine.earth is founded on the premise that human ingenuity and intent has the potential to solve our existential challenges within our lifetime. Our theory of change is simple: the more humans who are committed to solving our existential challenges and the more humans who are collaborating to generate, test and scale ideas, the faster we will all move towards universal, sustainable solutions.

Our vision: Within our generation, see a world where all nature and people thrive

Our mission: Illuminate and accelerate the journey

2050 is our North Star

The world has agreed that by 2050 we need to restore 50% of Nature and well before that, to curb climate change to 1.5 degrees.

By 2050, Planet Earth will have a population of 9.7 Billion people, who all deserve a free, equitable, safe and healthy life.

As of illumine.earth’s founding, 2050 is just 27 years away: within our generation

Karimah Hudda, Founder and Chief Catalyst

Karimah is a woman of color from a small town in India who became a global nomad. Over generations her family journeyed from the villages and small towns of India to North America. At every juncture they navigated a series of choices, circumstances and chances; each move forged a new path of opportunity. Conscious of opportunities she had that others didn’t, she realized early on that her core purpose is to accelerate a world where everyone has the opportunity to rise.

Karimah is now a global citizen who has lived and worked in over 40 countries, often travelling off the beaten path and collaborating with people whose life journeys were as diverse as the coffee and oil palm farms of Sumatra, to the C-suites of the largest corporations in the world, the slums of Nairobi, to the global headquarters of international NGOs. In collaboration with the best, most diverse minds in business, non-profits and independent expertise, she has catalyzed impact on speed and scale in environment, human rights and livelihoods.

For over 20 years Karimah has worked at senior levels at Fairtrade International, Mondelez International, Nike Inc, and other organizations, building and executing business-integrated ‘people and planet’ strategies, and catalyzing system-changing industry innovation to accelerate the race to save the planet. She is known for her visionary, out of the box thinking, finding sparks of ideas from the world’s leading experts and innovators, awakening ‘people and planet’ impetus in C-Suite business leaders, and harnessing convening power of industry to create radical systemic change in global challenges like deforestation and modern slavery.

Karimah’s motto is ‘Believe it to see it.’ She believes in the unique gifts of individuals and spots promising emerging solutionaries, building brain trusts for game changing positive impact on people and planet.

With illumine.earth, Karimah is focused on scaling regenerative ways of living, leading, doing business, which are all key to accelerating the race toward regenerating nature and equity, and thereby securing a thriving future for all of us.