illumine.earth is founded on the premise that human ingenuity has the potential to solve our existential challenges within our lifetime. Our theory of change is simple: the more humans who are committed to solving our existential challenges and the more humans who are collaborating to generate, test and scale ideas, the faster we will all move towards universal, sustainable solutions.
Our vision: Within our generation, see a world where all nature and people thrive
Our mission: Illuminate and accelerate the journey
Our work: Leadership Programs, Strategy, Systems Change
2050 is our North Star
The world has agreed that by 2050 we need to restore 50% of Nature and well before that, to curb climate change to 1.5 degrees.
By 2050, Planet Earth will have a population of 9.7 Billion people, who all deserve a free, equitable, safe and healthy life.
As of illumine.earth’s founding on 1st January, 2023, the year 2050 is just 27 years away: within our generation
Karimah Hudda, Founder and Chief Catalyst
Karimah Hudda is the Founder and Chief Catalyst of illumine.earth, a leadership, strategy, and systems change company that accelerates a world where all nature and people thrive. She works with leaders, businesses, and solutionists, to advance regenerative leadership and systems change towards this vision.
A woman of color and global citizen, Karimah has lived and worked in over 40 countries. Her unique perspective and mission stem from her experience across global diversity, from her beginnings in small-town India, to Fairtrade farmers and workers, corporate leaders, industry organizations and policymakers across $3 Trillion of the world economy.
With over 20 years of senior-level experience, Karimah has driven regenerative leadership and systems change across diverse areas including agriculture, deforestation, inequality, modern slavery. Karimah's expertise spans pioneering business strategies, cultural transformation, and industry collaboration across global organizations such as Fairtrade, Mondelez, and Nike.
